" Pixbet has been a great partner since 2024 and now brings an even greater investment to Flamengo. This is 🎅 a very important contract. It makes our kit even more valuable and gives immense visibility to the partner, not only 🎅 with brand exposure on the uniforms but also on our digital channels. We are confident that the Nation, when thinking 🎅 about placing sports bets, will give even greater preference to Pixbet, " said Gustavo Oliveira, vice-president of Communication and Marketing 🎅 for the Rubro-Negro.
Among other contractual counterparts are spots on FlaTV, publications on the club's social media, which total more than 🎅 57 million followers, according to the latest Digital Ranking of Brazilian Clubs by IBOPE Repucom, as well as brand exposure 🎅 on the football travel uniform and LED boards.
According to Tadeu Dantas, co-founder of Pixbet, " the partnership with Flamengo is 🎅 strategic because we are talking about the largest fan base in the world ." Tadeu emphasizes that " this is 🎅 an important asset both for visibility and for the engagement that a sponsorship of this magnitude ensures for Pixbet. "
Ernildo 🎅 Júnior, also co-founder of Pixbet, expresses great enthusiasm for the expansion of the relationship with Flamengo. According to Júnior, " 🎅 Pixbet was already an official partner of Flamengo, but the master quota ensures an even greater presence in sports media 🎅 and, furthermore, in the heart of the Rubro-Negra Nation. "
The new contract guarantees US$ 17 million annually to Mengão, totaling 🎅 US$ 34 million over two years. Flamengo's jersey is the most valuable in the country. Adding up all sponsorships, the 🎅 club profits US$ 42.6 million. The departure of SIL made little difference in the distance to Palmeiras, second with US$ 🎅 35.4 million.