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In late 2024, Aposta Ganha, a Brazilian sports betting company, made headlines by signing a three-year deal worth R$100 million 2️⃣ to sponsor Clube Atlético Corinthians Paulista, a popular football club in Brazil. This move marked a significant shift in the 2️⃣ company's marketing strategy, as they had previously focused on smaller, local sponsorships. The partnership aimed to increase brand visibility, attract 2️⃣ new customers, and expand the company's presence in the Brazilian sports market.
Background
Before the Corinthians deal, Aposta Ganha had been slowly, 2️⃣ but steadily, expanding its customer base and geographical reach. Founded in 2024, it had established a strong foothold in the 2️⃣ Brazilian sports betting market through its innovative products and aggressive marketing tactics. However, the company's executives realized that further growth 2️⃣ required a bolder, more disruptive approach. They identified sponsorship as a key drivers of brand growth and decided to pivot 2️⃣ their marketing strategy towards bigger, more high-profile partnerships.
Implementation
Aposta Ganha's first major move was to engage Jorge Nicola, a prominent sports 2️⃣ marketing executive with extensive experience in brokering high-profile sponsorship deals. He proved instrumental in facilitating discussions with Corinthians and other 2️⃣ top-tier Brazilian clubs. The planning process involved months of negotiations, market research, and due diligence on both parties. The significant 2️⃣ investment in this partnership demonstrated the company's resolve to raise its profile and compete with well-established rivals.
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